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COMPETITIVENESS STRATEGY FOR REDUCING MASS TOURISM BY 2008

ZAGREB, May 18 (Hina) - The Croatian Competitiveness Initiative has completed a strategy for the period up to 2008 suggesting gradually replacing mass tourism with a recognisable and individualised product which would step up the development of individual regions, increase tourists' daily spending, extend the high season, and spur overall economic growth.
ZAGREB, May 18 (Hina) - The Croatian Competitiveness Initiative has completed a strategy for the period up to 2008 suggesting gradually replacing mass tourism with a recognisable and individualised product which would step up the development of individual regions, increase tourists' daily spending, extend the high season, and spur overall economic growth. #L# According to the strategy, said goal and the development of new and better tourist products may be achieved by annually investing US$100 million from tourism profits in tourism and attracting another $50 million annually, either by borrowing, issuing new stock, or through direct foreign investments. The strategy proposes the state return at least 50 percent of tourism profit tax revenue in tourism. This would contribute to the realisation by 2008 of goals which include tripling daily expenditure per tourist and increasing spending in hotels by 40 percent. According to the World Tourism and Travel Council, the average daily spending per tourist in Croatia is $44.12 while in 2008 it should be a minimum $100. Another aim of the strategy is to triple the number of tourists in Croatia between October and May, which period accounts for only 11 of all annual tourist arrivals, as well as double the number of tourists visiting inland Croatia -- currently only 10.9 percent. According to the Initiative, by applying this strategy and rationally using the ecological, cultural and historical potential, Croatia may increase tourism profits and reduce mass tourism, which is viewed as the main cause of low revenue. The Initiative hopes the government, tourist organisations and individual regions will adopt, amend, and carry out the strategy. The drawing up of the Croatian tourism competitiveness strategy began last year, with support from the Initiative, under the auspices of the U.S. Agency for International Development, and with the participation of tourism experts, the government, and the academic community. (hina) ha

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