The Croatian Chamber of the Economy launched the campaign "Let's Buy Croatian", so as to raise awareness about the quality of Croatian products and confirms the authenticity of the quality of Croatian products. Last year, the name of the campaign was changed into "Let's Produce and Buy Quality". The campaign has entered its second phase as a result of Croatia's drawing closer to the EU.
The Croatian Chamber of the Economy had launched the campaign because it wanted to promote the quality and competitiveness of Croatia's products and encourage the Croatian industry to come up with new products that would find their place on the domestic and foreign markets.