More than 19 percent cited Kras, the sweets producer, and slightly less than 19 percent opted for Podravka, the food producer. The international sportswear trademark Nike was the third most frequently cited trademark, which was mentioned by 12 percent of respondents.
Other cited international trademarks are Gorenje (the Slovene producer of household appliances), Sony, Samsung, Adidas, Levi's, Benetton, Coca-Cola, Nokia, Philips, Nivea, T-Com, Puma, etc.
Other cited domestic trademarks are Dukat, Franck, Vindija, Gavrilovic, Koncar, Konzum, Varteks, Pliva, Grandi, K+, Ledo, Zvijezda, etc.
Thirty percent of respondents believe that domestic trademarks are of better quality than foreign ones, 22 percent believe that they are of the same quality, 28 percent believe quality depends on the product or service itself, while 17 percent believe that international products are of better quality.
More than 27 percent of respondents believe that domestic trademarks offer better value for money, 26 percent believe that this applies to both domestic and foreign trademarks, 24 percent believe that this depends on the product itself and 19 percent that international trademarks offer better value for money.
A half of the respondents agree that advertisements for international trademarks are more attractive, 25 percent believe advertisements for foreign and domestic trademarks are equally attractive, and only 12 percent believe that advertisements for domestic trademarks are more attractive than foreign ones.
Sixty-six percent of young people prefer international trademarks, 13 percent like equally international and domestic trademarks, while seven percent prefer domestic trademarks.
International trademarks are also preferred by people aged between 35 and 54, people with a better educational background, employed persons and persons with high income.
Forty-one percent of respondents believe that domestic trademarks better reflect their social values and way of life, while 25 percent believe that their social values and way of life are reflected equally by domestic and foreign trademarks.