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DUBROVNIK, Dec 6 (Hina) - In the future of Croatian tourism, every
product, even a hotel, should bear a sign of quality, thus visually
marking domestic products, participants in a round table
conference in Dubrovnik concluded.
The conference, entitled "Croatian Sign of a Product's Quality" was
held in Dubrovnik on 3 December, under the organisation of the
Croatian Chamber of Commerce, and as part of the 29th business
conference "Producers in Hotel Management '98" which took place
from 2 to 4 December.
The basic criteria for giving a product a seal of approval are:
Croatian origin of the product, its quality, awards and
commendations the product received, quality maintenance system in
the company and others.
In order for Croatia to regain its pre-war position on the
international tourist market, and to obtain a piece of the 'tourist
cake' it deserves, a new tourist image has to be developed, the
Croatian tourist product defined as well as its present and future
guests, participants in the conference said.
The Croatian tourist model could be based on the Austrian, where the
starting point is business in line with the law, organisation and
clarity of the process, adequate working atmosphere and offices.
One of the possible models could be Total Quality Management (TQM)
which includes high quality products, with motivated and satisfied
employees who contribute to the tourist companies' goals.
In order to reach the 'main tourist character', as the participants
said, that is, 'His Highness, the Guest', hotels need to be well
equipped, including with modern technology, adequate personnel
educated, quality of services defined, tourist marketing
conducted, and all this with the aim of preserving nature, through
ecology.
(hina) lm
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