Those value categories are followed by power, rivalry, luxury and home.
The importance of security is particularly dominant among respondents aged between 18 and 24, according to the survey that was published last Monday by the GfK market research agency, which carried out the survey.
As many as 62 percent of the respondents aged between 18 and 24 put security at the top place, and the GfK pollster said that this result should be ascribed to the current situation in which many are not sure whether they will find a job.
As many as 70 percent of the respondents aged between 18 and 34 deem success equally important as security.
Power was cited by 60 percent of those aged between 18 and 34.
Those polled in Istria, Primorje and Dalmatia deem rivalry to be important.
Luxury is important to more than 60 percent of the respondents with high income, to 52 percent of highly-educated respondents, to 53 percent of people aged between 15 to 24, and to 61 percent of those polled in Istria and Primorje.
Home is regarded as an important category by more than 40 percent of those polled, and by as many as 47 percent of respondents in Slavonia.
A similar survey in Germany shows that Germans too deem security and success to be the leading value categories.
The Germans put responsibility at the third place, while in Croatia responsibility is the seventh most important category.
Trust is in the fourth place in Germany, and in the sixth place in Croatia.
Home is the fifth most important category both in Germany and in Croatia.
Power is in the ninth spot in the German survey and luxury is next to the last place.