The new tourist slogan was created by an agency consortium consisting of BBDO Croatia, AMV BBDO of Great Britain and DEC BBDO of Spain.
Lorencin and Ivicic said the new promotional campaign was aimed at increasing the recognisability of Croatia's diversity and the Croatian way of life, and that they expected a good market response.
Lorencin said the slogan incorporated all of Croatia's advantages - from nature, cultural and historical monuments, to gastronomy and entertainment.
After the slogan, a new logo, visual identity and other promotional materials as well as a new advertising campaign will be created for a period of 5-10 years.
The new slogan replaces the current, 15-year-old slogan "The Mediterranean as it once was".