The two-day conference, entitled "Tourism in the Headlines" and organised by the UN World Tourism Organisation, began on Monday and brought together some 400 reporters, media pundits and tourism officials who discussed the importance of intensifying interaction between the media and the tourist trade.
Frederik Pleitgen, the Berlin correspondent for CNN, said today that it was not easy for tourism to hit the headlines, but efforts should be made to bring topics from tourism into the business pages and business sections of the media.
He spoke about the importance of tourism for the further development of Libya. He said that he had heard this country had thousands of kilometres of splendid beaches and historical sites as well as other natural resources but its tourism was not developed.
It is possible that tourism can help that country to recover under new political circumstances, he added.
Pleitgen also pointed out Croatia as an example of a country that used to face many obstacles and political problems in the past 10 years, but thanks to its tourism, it has become one of the most desirable destinations in the world.
Guardian reporter John Bell said he believed that Croatia could improve its promotion on the British market, adding that Croatia's image in Britain is linked with the notion that it is an expensive destination.
Michael Schuman, Time's Asia correspondent, said that many things in tourism had been changed in recent years with the appearance of low-tariff airlines and the Internet as a channel for promotion and sales.
The conference ends on Tuesday afternoon with the adoption of a Zagreb declaration defining the relations between the media and tourism.