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PLIVA SIGNS LICENSING AGREEMENT WITH AMERICA'S RECEPTRON

( Editorial: --> 8642 ) ZAGREB, Sept 7 (Hina) - Croatia's pharmaceutical giant Pliva on Monday signed a licensing agreement with Receptron, Inc., a California-based biotechnological company. The agreement gives Pliva exclusive rights to the development of medicines which act similarly to endogenous trombopoetine (TPO), but have additional advantages as well. In line with the agreement, Pliva will assist Receptron in research, pay out exclusive rights and royalties from future sales. TPO is a growth agent which stimulates the production of blood vessels. It should also replace transfusions which are expensive and high- risk due to possibilities of HIV and hepatitis infections. It is expected the TPO product's market potential will be in excess of US$500 million. (hina) ha jn/sp 071640 MET sep 98

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