The campaign is expected to be held in Zagreb, and in ten other cities around the world to relieve bridges, fences and other structures of the locks that belong to broken relationships.
The campaign is very simple, we are inviting people who locked padlocks of their love and threw away the key but have since broken up to remove the padlocks and to send them to our museum and tell us their story, the museum's founder Drazen Grubisic told Hina.
The broken padlocks and the stories behind them will find their home in the Museum of Broken Relationships if their owners decide to share their experience by donating the padlock, he said.
The idea of putting a padlock on bridges to lock one's love has become popular over the past decade but their weight is posing a problem to some cultural heritage structures and could threaten the stability of some ancient bridges.
This is an alternative for Valentine's Day to remove that padlock considering that it no longer symbolises a stable relationship.
The Museum of Broken Relationships was founded in Zagreb in 2006. It was initially a travelling exhibition and since 2010 it has been located in Zagreb's Upper Town. The exhibition has visited over 30 cities around the world. This month the exhibition is expected to open in San Francisco and Canada.
The campaign can be followed live on Valentine’s Day by using the hashtag #CutTheDrama.