The objective of the project is to enhance the competitiveness of Croatian SMEs through increased utilisation of e-commerce and e-business, said Vlatko Martinovic, the project leader from the Entrepreneurship and Crafts Ministry.
The ministry is implementing the project in cooperation with experts from Poland - the ECORYS, Coris Educa and Eurenca companies.
The 22-month project is worth EUR 1 million. The ministry is co-financing it with 15 per cent, while the European funds are non-returnable.
The project will create a strong network of connected institutions, resulting in a stimulating environment for SME development, said Minister Gordan Maras.
E-commerce in Croatia is below ten per cent. Only 17 per cent of Croats buy online, as against 43 per cent in the EU. Thirty-two per cent of companies in Croatia buy goods and services online and 24 per cent offer them.