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ZAGREB, Oct 1 (Hina) - The Eighth World Conference on training for
commercial advertising entitled "Advertising in Transition -
Accepting New Challenges" began at the Zagreb Faculty of Economics
on Thursday.
The conference, which is held under the auspices of the
International Advertising Association, has attracted experts in
the marketing-communications fields from all five continents.
The conference will continue for four days and will involve a series
of lectures on advertising in transition countries, development of
advertising and influence on consumers.
This year's gathering is being sponsored by the Croatian Government
and is fully supported by the Croatian Advertising Association.
(Hina) sp/rml
011453 MET oct 98
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