The tourist society was established to organise a welcome ceremony for Rudolf Habsburg, Archduke of Austria and Crown Prince of Austria-Hungary, in March 1887.
During his stay on the island of Losinj, Rudolf Habsburg went trekking to Osorscica Hill. Local authorities have recently revamped the 4.5-kilometre-long trekking path to the peak of the highest hill on the island.
As part of ceremonies that will be held throughout 2017, a monograph on the tourist industry on this Croatian island will be published in May.
On May 5, a central ceremony marking this anniversary will be held in the town of Mali Losinj.
Losinj boasts of 288,000 guests having visited this northern Croatian island in 2016 and making 2.2 million overnight stays (a rise of 4 and 2 per cent respectively on the year).
Tourists are attracted by the scenery, the clean environment, health tourism, and also by the Apoxyomenos Museum in Kvarner Palace.
In 2016, Mali Losinj received the 'Top 100 Sustainable Destinations in the World' certificate. The prestigious certificate, jointly awarded by Green Destinations, TravelMole, Destination Stewardship Center, Asian Ecotourism Network and the Global Sustainable Tourism Council, was presented to the town's then mayor and president of its tourist board, Gari Cappelli, at the “Global Green Destination Day” conference held in Ljubljana on September last year.
In 2015, the World Tourism Organisation (UNWTO) voted the five-island Losinj archipelago the third best in the world in terms of excellence of tourism and innovation, owing to "the Fragrances and Tastes of Losinj" project, based on health tourism and a clean environment.
Losinj has scientifically proved that it has all the healing factors - air, sea, sun and plants - and has drawn a parallel with the past.
The Austro-Hungarian Empire declared Losinj a health resort way back in 1892. In 1913, Losinj had 250,000 guests from November to May.