"As many as 82.6% of Croatians believe that products intended for the eastern European market are of poorer quality than those intended for western EU member-states," Borzan told a news conference in Europe House in Zagreb.
Borzan and Gross-Boskovic announced a comparative analysis and testing of 27 product types on Croatia's and Germany's markets.
The Croatian Food Agency is engaged as expert support to the analysis.
"The analysis should not be understood as research against the industry," Andrea Gross-Boskovic said warning about a high level scepticism about the quality of products intended for the eastern European markets.
"As many as 70% of the respondents believe that large western European corporations treat us as second-class citizens," she said.
"We do not want to jump to conclusions, we only want to establish a real state of affairs," the HAH head said, adding that consumers may be pleasantly surprised.
The list of products has been compiled as a result of suggestions made by a total of 800 respondents covered by the telephone survey.
The analysis will cover products such as Coca Cola, Pepsi, Nestea ice tea, Heineken beer, Rio Mare tuna, pasta Barilla, Ariel laundry detergent, Silan laundry softener, Domestos household cleaning range as well as Nivea and Colgate products.
An earlier research conducted by MEP Olga Sehnalova showed that one-third of the products on the Czech market were of poorer quality than those on the German market.