The survey was conducted from May 9 to 11 among 624 respondents who were asked about their habits in retail chains.
As many as 60% of Croatian consumers go shopping in large to medium-sized grocery stores at least once a weak, and Konzum, Kaufland and Lidl are their favourite retail chains.
When it comes to the origin of products, 55% of those polled say they prefer Croatian products.
Likewise, 55% of respondents say quality matters more than price, although 35% say that the price is the decisive factor.
Every other shopper says they prepare lists of things they need to buy before going to the shops.
Nearly a third of respondents admit they sometimes can't control themselves and dive into a shopping spree.
Also, 60% of respondents say they seldom change products they are accustomed to using.
MSA Adria is a member of the MCA Group within Czech Newton Media.