The Croatian government twitter account, which has over 61,000 followers, was also the 2nd most communicative twitter account in the world, with 54% of ‘tweets’ replies to questions directed at them. The Croatian government has made a conscious effort to establish connections on Twitter, unilaterally following 511 other world leaders.
The Croatian government is particularly active on Twitter with institutional accounts for the government and the foreign ministry designed to interact with followers and connect with other world leaders. The Government of Croatia is among the 15 most prolific Twitter accounts among all governments posting more than 33 times each day.
The Croatian government Twitter account is particularly engaging, and highly conversational with more than half of its tweets being @replies to other Twitter users. Tweets are mostly in Croatian, but some of them are in English.
@VladaRH is also using Twitter to make connections, unilaterally following 511 other world leaders. The government in Zagreb is very well connected, having 57 mutual connections with other world leaders.
Among its most popular tweets is the joy that the account, opened on 22 December 2011 is now finally verified by Twitter. Not surprisingly the Twitter activity spiked in May during the floods which affected Croatia and neighboring countries.
Consequently, the most retweeted tweet was sent on 19 May 2014, assuring assistance for the victims of the flood.
The Croatian government has 61,000 followers.
Twiplomacy is the leading global study of world leaders on Twitter, conducted by leading global public relations and communications firm Burson-Marsteller. Burson-Marsteller identified 669 Twitter accounts of heads of state and government, foreign ministers and their institutions in 166 countries worldwide. The study analyses each leader’s Twitter profiles, tweet history, and their connections with each other.