"Although all three fragrances have walnut as their base, the purpose of this campaign is to promote the 'clean hands' policy and the fragrances of political integrity," the party's leader Mirela Holy told a press conference in Zagreb on Wednesday.
The party's acronym ORaH translates as walnut.
Political parties usually hand out their promotional materials and if those are products, they are standardised and boring and party members buy them because they are bound by party discipline and not because they would like to have that particular product. That's why ORaH has decided to open an online boutique, and the first three products it intends to launch will be these three fragrances, Holy said.
"It's well known that nothing can bring back memories the way fragrances can, which is why perfumes also have a great symbolic significance. In a symbolic sense, fragrances play the role of purification, virtue, spiritual perfection, memory and light. We hope that the ORaH fragrances will trigger positive intentions and ambitions to act in public interest and pursue the 'clean hands' policy," she said.
Holy announced that the party would also launch other products, including T-shirts, that might be attractive to its members, sympathisers and the public at large. She said that this was a good way of raising funds for the party.
Last December, the Croatian parliament increased financing for political parties by 5 million kuna compared with 2013, from 50 million to 55 million. The Social Democratic Party (SDP) received 22.2 million kuna, the Croatian Democratic Union (HDZ) 16 million kuna and the Croatian People's Party (HNS) 4.7 million.
"By promoting these fragrances we want to show that in the present time of crisis we can rely on different approaches to party financing," ORaH said.
(1 euro = 7.57 kuna)