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Croatians watch over 6 hours of TV daily

ZAGREB, June 7 (Hina) - Croatians watch television more than six hours a day, surpassed only by Saudi Arabians, the international marketing agency ZenithOptimedia says.

Saudi Arabians watch television 407 minutes a day, followed by Croatians (377), Romanians (349), Lithuanians (325), and Serbs and Americans (300 minutes each).

The survey covered 65 countries.

The top 20 is rounded off by the French, who watch TV 240 minutes a day, and Germans (238 minutes).

Globally, daily media consumption rose from 462 to 485 minutes from 2010 to 2014 thanks to the increased use of the Internet, on which people spend 109.5 minutes a day, nearly twice as long as in 2010. The time dedicated to traditional media dropped from 402 to 376 minutes a day.

In its forecast of media consumption by 2017 the agency predicts that this trend will continue. The time spent on the Internet by then will grow to 145 minutes a day and the share of Internet use in media consumption will jump from 12.9% in 2010 to 28.6% in 2017.

Reading print media has dropped by 25% and magazines by 19% since 2010, whereas watching TV has dropped by 6%. Still, TV remains the most popular media, watched 184 minutes a day on global average.

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