ZAGREB, Dec 2 (Hina) - This year's tourist season is more successful that shown by official indicators, in its financial and marketing aspects. The outcome of this years season is positive, if measured by "visitors' satisfaction",
because prices were in line with the quality of tourist offer in Croatia's destinations. Almost no complains were filed. These are the results of this autumn's survey conducted by Privredni Vjesnik and Studio Weber from Zagreb. Over 100 persons, directors of tourist companies, tourist associations, agencies and marines were asked to give their opinions. The survey was divided into two sections. The first section referred to this year's tourist season, its financial results, successes and failures, while the second section included questions on the identity of Croatian tourist products, potential directions of its further creation and futur
ZAGREB, Dec 2 (Hina) - This year's tourist season is more successful
that shown by official indicators, in its financial and marketing
aspects. The outcome of this years season is positive, if measured
by "visitors' satisfaction", because prices were in line with the
quality of tourist offer in Croatia's destinations. Almost no
complains were filed.
These are the results of this autumn's survey conducted by
Privredni Vjesnik and Studio Weber from Zagreb. Over 100 persons,
directors of tourist companies, tourist associations, agencies and
marines were asked to give their opinions.
The survey was divided into two sections. The first section
referred to this year's tourist season, its financial results,
successes and failures, while the second section included
questions on the identity of Croatian tourist products, potential
directions of its further creation and future.
Results indicated that 43.2 percent of the people who participated
in the survey believe that this year official data on the increase
of the tourist turnover between 20 and 25 percent were realistic.
However, 37.8 percent believe that the increase in the tourism
traffic is greater that shown by official indicators.
Furthermore, 73 percent of the people who participated in the
survey believe that this year's data on the structure of the tourist
expenditure are not accurate.
The second part of the questions referred to the marketing approach
to tourism. According to the results of the survey, travel
brochures and other printed material were of the best quality among
this year's promotional activities. Presentation at fairs were
also assessed as successful, while promotional presentations in
media, and advertising via Internet, were negatively assessed.
According to the survey, 67.6 percent believe that Croatia's
tourism at the current level of development and business
organisation has no possibilities for a more significant extension
of the tourist season, mostly due to poor quality of tourist
products, lack of accommodation capacities, high prices and poor
road infrastructure
The respondents believe that three most important possibilities
for the increase of the tourist turnover in a short time period are
those regarding the tax policy, namely the discontinuation or
decrease of the Value Added Tax.
At the end, 92 percent of the persons questioned believe that the
next tourist season should be more successful than this one.
(hina) it