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CROATIA HAS PLANS TO ADVERTISE ITS ORIGINAL PRODUCTS

ZAGREB, Sept 21 (Hina) - Contrary to other countries or some of its neighbours, Croatia currently has only three indigenous products of protected geographical origin: Slavonski Kulen (paprika-flavoured sausage from the eastern region of Slavonia), Paski Sir (cheese from the island of Pag), and plum brandy called old Slavonian slivovitz.
ZAGREB, Sept 21 (Hina) - Contrary to other countries or some of its neighbours, Croatia currently has only three indigenous products of protected geographical origin: Slavonski Kulen (paprika- flavoured sausage from the eastern region of Slavonia), Paski Sir (cheese from the island of Pag), and plum brandy called old Slavonian slivovitz.#L# There is, however, no permanent control of their standards nor a register of their manufacturers. Croatia has drawn up a legal framework, similar to the one in the European Union, which guarantees the authenticity and originality of the products. What is lacking is a complete presentation of the situation in this segment and the stimulation of potential manufacturers to include them in a system recognisable by the world market, said participants in a seminar on Croatian original products, held on Friday within the Zagreb international autumn fair. The Agriculture Ministry has launched a programme for advertising Croatian agricultural produce and foodstuffs abroad. There are six projects in the programme, which will be financially supported by budgetary means of 1.26 million kuna (157,500 US dollars). The projects include marketing campaigns about common mussel from Ston (on the peninsula of Peljesac), young beef, some products such as honey from the peninsula of Istria, and the above mentioned 'Slavonski Kulen'. Over 40 exhibitors at the international fair in Zagreb put on display Croatian products such as original cheese, olive products, meat, fruit-made brandy, and truffles. (hina) ms

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