“We decided to accept Entain’s offer because it was very thorough and comprehensive, and because it also allows us to continue in a company with which we have much more than just business ties after four years,” Pavel Horák, Investment Director of EMMA Capital, comments on the transaction.
According to Radim Haluza, CEO of SuperSport, Entain’s capital entry will provide the company with completely new prospects for further development and growth, both in Croatia and abroad.
“Having such a significant global player on board opens up entirely new development opportunities for us. I believe that today marks the beginning of a brand new chapter in the history of SuperSport,” says Haluza, who remains at the helm of the company. At the same time, he stressed that the partners do not plan any changes in the operation of SuperSport itself. “The company will continue under the same operational setup to which it has been accustomed so far,” he added.
Entain’s CEO, Jette Nygaard-Anderson, also welcomed the successful completion of the acquisition negotiations, “We are excited that we succeeded in creating Entain CEE. It reflects our strategy in the CEE region while at the same time enabling us to become the major player in the important Croatian market. The fusion of Entain’s global experience and EMMA Capital’s investment expertise in the region creates a company with great promise.”
The transaction, which is expected to be completed by the end of the year at the latest, also includes minus5 and Puni Broj.
SuperSport was founded in 2000 and has gradually developed into the largest gaming company in Croatia. The focus of its activity rests in sports betting, but it also operates in other segments such as online casino. EMMA Capital entered SuperSport in 2018 and took full control of it in early 2022.
Entain plc is an international gaming company founded in 2004 in Luxembourg and listed on the London Stock Exchange, where it is a part of the FTSE100 index. It owns a wide range of companies in the sector, including globally-known brands in sports betting such as bwin, Coral, Crystalbet, Eurobet and Ladbrokes. It is also active in the online casino segment. The core of its activities lies on the European continent, but it is also very successful in the United States, where it holds a 50% stake in the BetMGM joint venture, which is the market leader in the US.
EMMA Capital is a private investment holding founded in 2012 by Jiří Šmejc. In recent years, it has focused chiefly on markets in the European Union, but is also present in other markets in Europe and Asia. It usually plays an active role in companies where it acquires an equity stake, participating in their management, development and in any eventual restructuring. EMMA’s investment priority is retail and customer-oriented companies.
Contact:
Radim Haluza,
+385 99 5261010
radim.haluza@supersport.hr
For further information, please visit www.entaingroup.com