The survey, conducted among slightly over 1,000 respondents among the general public in Croatia, shows that less than a half buy goods from online shops and 49% of those customers find the security of transactions most important, while 29% of those customers attach the greatest importance to being provided with the goods that accurately reflect the characteristics which were specified in the offer.
When it comes to fraud, 13% of those polled say that they have been victims, 46% of them say they have not been given the goods they have paid for, and in 41% of cases the goods did not have the quality they were supposed to have according to their advertisements.
Among online buyers, as many as 36% purchase goods only from verified online shops such as Amazon, eBay, AliBaba and Google Shopping Search.
A mere 14% opt for buying from Croatian online shops.
Respondents were asked about online shopping via social networks, and 49% of those polled say that they use only trusted websites.
HUB director Zdenko Adrovic was quoted as saying that one of the priorities is to raise the awareness of citizens about possible risks in online sopping.
It is necessary to permanently educate and inform citizens about models of protection against potential fraud, he added.
Banks invest considerable funds in state-of-the-art protection against fraud, he says.