"Even though we are at the heart of the tourist year, which is achieving good results, we are also focusing on the post-season, of which we expect a lot, particularly in nautical tourism," HTZ director Kristjan Stanicic said on Monday.
The campaign will target markets like Germany, Austria, Great Britain, France, Italy, Norway, Czech Republic, Spain and elsewhere, as well as focusing on social networks such as Facebook, Instagram, Twitter and YouTube, and will continue through September.
Some of the main attractions include themes like Nikola Tesla and his Memorial Centre in Smiljan under the motto "This Place is Electrifying!",
Another theme will promote the island of Pag with the message "You've Tried Moon-Walking but have You Tried Moon-Cycling?"
HTZ is also promoting Croatia on the back of the national football team's success at the World Cup by linking the players and the towns they were born, like Slavonski Brod and Mario Mandzukic, Donji Miholjac and Domagoj Vida or Zadar and Luka Modric, under the motto "Croatia, Full of Excellent Players".
Other promotions include "Croatia Feeds" under the motto "Take a Tour of Champions in the Tiny Country Which Dared to Dream."