In the next five days, Croatian writers attending the festival will read their stories and discuss various topics.
Programme director Nebojsa Lujanovic said at the opening ceremony that the event would focus on topics such as love and emotions, satire and stories about stereotypes.
He commended the audience in Split for visiting the festival in large numbers.
Pricigin, which set out as a festival at which stories were read out and discussed by Croatian writers, this year includes a guest country for the first time. "Bosnia and Herzegovina was a natural choice since Bosnian storytellers are very cheerful," said former festival organiser Petar Filipic.
"Next year, Macedonians are coming. This is a new concept, and we also have author evenings. This year our guests are (actors) Branko Djuric and Ksenija Marinkovic and (journalist) Boris Raseta," Filipic said, adding that he was confident those names would draw crowds and that laughter was guaranteed.
The festival will also include an homage to one of the festival's former guests, Predrag Lucic, a reporter, writer and stage director, best known as the editor in chief of the now defunct Feral satirical weekly, who died in January this year.