70,000 people call upon Armani and other major garment brands and retailers to make transparency part of their New Year’s resolutions and publicly disclose the factories that produce their clothes. Throughout January, activists will deliver golden boxes of signatures to the Armani luxury brand in major European cities.
The golden signature gift boxes are the culmination of the global #GoTransparent campaign, led by Human Rights Watch, Clean Clothes Campaign, and International Labor Rights Forum. The campaign launched a minimum global standard of transparency for the garment sector - the "Apparel And Footwear Supply Chain Transparency Pledge", and convinced 17 brands to commit to publish information about the factories they source from, including addresses and numbers of workers.
The #GoTransparent campaign specifically targeted five brands - Armani, Primark, Urban Outfitters, Forever 21 and Walmart, which are considered to be among the most secretive about their supply chain data and who refused to commit to more transparent supply chains by signing the pledge.
The information that the “Transparency Pledge” is meant to unveal is vital for workers and activists to be able to alert brands to labour rights violations in their supply chains.