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Atlantic Group launches production of Argeta pâté in U.S.

Author: Ivana Tomičić Šušak

ZAGREB, Nov 16 (Hina) - The Atlantic Group has launched the production of its Argeta pâté spread in the United States and this multinational company expects sales revenues in the first year to amount to US$3 million.

"After successful preparations, the production of the Argeta delicacy spread has been launched in Harrisburg, Pennsylvania and sales revenues in the first year are projected at $3 million," said a press release issued by Atlantic Group whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 40 countries around the world.

Argeta is produced according to the same recipe for more than 50 years, and it all began with the production of fish pâté. Its chicken pâté, which was given the name Argeta a few years later, began its unprecedented conquest of the world's markets in 1963. Today, Argeta is the world’s largest producer of pâté that annually produces 110 million cans of pâté which are sold in nearly 30 countries worldwide. The best indication of Argeta’s superior quality and its worldwide popularity is the fact that every second 4 cans of Argeta's savoury spread are opened around the world.

Atlantic Grupa is one of the most dynamic business systems in the region which realises a significant portion of its business activities in the EU. "Now we are opening the door to the US market, which comes with great potential that we will know how to use," said Atlantic Group official Enzo Smrekar.

 

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