The campign will be conducted in Germany, Slovenia, Austria, Italy, Poland, the United Kingdom, the Czech Republic, Hungary, France, the Netherlands, Slovakia and Russia until the end of July.
The HTZ says on its web site that the campaign is being "implemented through activities across social networks including Facebook, Instagram and YouTube, as well as via high-viewership TV channels, top-rated and most read portals and newspapers in each market and through outdoor advertising on billboards, digital panels and public transport."
"The goal of the campaign is to invite guests to spend their vacation in Croatia, as well as to further position our country as an attractive, safe and well-prepared destination," says the HTZ.
The HTZ director Kristjan Staničić was quoted as saying that this campaign "is different from all previous ones, i.e. that is personalized and adjusted to the preferences of each individual market."
"It is with this goal that we decided to create unique messaging, and the main faces of the campaign are satisfied guests who invite their fellow citizens to come to Croatia and shared first-hand information that our country is an ideal and safe destination for summer vacation," he explained.