The 30-second film will be shown on over 1,700 screens at passenger departure terminals on the hour, and the Dubrovnik Tourist Board estimates that in three months it will have been seen by over 35 million U.S. and other tourists.
The film is part of promotional activities on the U.S. market, which is very important for Dubrovnik, including during the pandemic, and Dubrovnik is being presented as a safe and attractive destination.
This summer and spring the city is also being promoted in American Airlines and United Airlines on-flight magazines.
The filming of a 10-minute promo in Dubrovnik has been arranged as part of the campaign to be shown over three months on all routes and planes as well as on American Airlines website.
The Dubrovnik Tourist Board is basing its optimism for the U.S. market also on the expected high vaccination of the U.S. population against COVID-19, as well as of Dubrovnik residents, and on preparations for ASTA Destination Expo 2021, a conference of U.S. tourism experts set for 10-13 June in Dubrovnik.