The hashtag #TravelTomorrow encapsulates the message of solidarity and hope, through which the UNWTO calls for shared responsibility among travellers and the tourism sector around the world to deal with the COVID-19 coronavirus pandemic.
The campaign has had a massive impact on social networks and is being embraced by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world.
Countries such as Croatia, Serbia, Zimbabwe, Germany, Morocco, Oman and Uruguay, as well as cities such as Belfast, Bogota, Kranj and Vienna, have already endorsed the hashtag #TravelTomorrow, thus amplifying the voice of tourism, which is united in the face of this unprecedented global challenge.
Croatia's travel agency Travel Croatia DMC has been posting on Instagram under #TravelTomorrow photos of Croatian islands with the question "Where to next?", sending messages of love #fromcroatiawithlove.