The partner-country for this year's edition is North Macedonia which has a fast-growing tourist industry.
Also, Sudan, Ghana and Tanzania are being promoted at the show for the first time.
In attendance at the opening ceremony were Tourism Minister Gari Cappelli, who announced preparations for first direct flight service from the USA to Croatia, and U.S. Ambassador Robert Kohorst..
Some of the proceeds from the fair will be set aside for people in need in Croatia and Tanzania as well as for donations to the Red Nose clowns that visit children in hospitals.