"Premature birth is something parents usually do not expect and it causes a lot of stress," UNICEF Croatia Office head Djurdjica Ivkovic told a news conference.
Around 2,000 children are born prematurely in Croatia every year, and 400 of them need special care. Early skin contact can help save their lives and facilitate their recovery.
Ivkovic said that until now parents at neonatal wards could only watch their children through the glass, while now they can stay with them and touch and hold them.
The campaign "A touch that means life" started in January 2018 ahead of International Hugging Day, when Pampers photographed people hugging and gave a kuna donation for each hug. In the second part of the campaign, by June 2018 it donated two kuna from each nappy box sold.