NEWTON Media was able to defend its top place in the B2B category from last year thanks to the media audit for Tesco. This prestigious award attests to the high level of media analysis provided by NEWTON Media.
Image: Representatives of NEWTON Media with their awards
Our new analytical service, the media audit, combines media content analysis and a survey for journalists. It helps companies pinpoint journalists’ specific needs, target their communications more precisely and thus improve efficiency. The winning project took place in 2016 for Tesco, which used the results to improve its communications strategy.
Ján Kondáš, head of corporate communications for Tesco, comments: “We have been working with NEWTON Media for many years, which is why we went to them to perform our media audit. This detailed analysis allowed us to modify our communications strategy to far better reflect our company’s current needs for external communication. The audit also helped us identify new trends in communications, which is part of the reason we have decided to have it done again this year to chart our progress.”
“The AMEC Awards represent an opportunity for us each year to compare ourselves to the competition on an international level. This makes me all the more pleased at our two awards in this prestigious competition, confirming our position at the forefront of the Media Intelligence industry,” comments Petr Herian, CEO of NEWTON Media Group after the ceremony.
The International Association for the Measurement and Assessment of Communication (AMEC) gives out awards each year for the best media analyses. For more information about the AMEC Award Winners 2017, please see the AMEC website
Contact:
Blanka Tomašić
e-mail: blanka.tomasic@presscut.hr
GSM: +385 (0)99 21 00 783
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