The humanitarian drive was organised by a local civil society organisation to come to the aid of migrants who have taken up temporary shelter in an abandoned brickworks.
Migrants are arriving by the day and most of them make their way to the brickworks on the outskirts of the town, where they wait to be illegally taken across the border to Hungary.
Calls to help the migrants were made also in all of the town's Catholic churches on Sunday.
Subotica Mayor Jene Maglai fears that the number of migrants arriving in the town could increase dramatically over the next few months, which could jeopardise the security and health situation, stressing that local authorities were not competent to resolve this problem.
Serbia has been under great pressure of the wave of migrants pouring into the country over the past six months, first from Kosovo and later from elsewhere, particularly the Middle East. They hope to be illegally transferred across the border to Hungary as the first European Union country in an attempt to make it to the West in search of a better life.