PwC’s Annual Global CEO Survey, has been published for the eighteenth year and it aims to inform and stimulate the debate on how businesses are facing today’s challenges. The survey in Croatia has been conducted for the second consecutive year and this year it covered 30 presidents of boards of private Croatian companies.
This year’s survey looks at how business leaders are finding new ways to compete in an era of unprecedented digital change.
The results show that although Croatian CEOs are pessimistic about global economic growth they are optimistic about potential growth in central and eastern Europe and expect increased earnings for their companies, a manager of PwC Croatia, Slaven Vukasovic said presenting the survey in Zagreb on Tuesday.
Only one quarter of CEOs surveyed expect global economic growth in the next 12 months however 91% of Croatian CEOs expect an increased income and are more confident than their colleagues around the world with 85% expecting a growth in income, said Vukasovic.
"Confidence in business growth shown by Croatian CEOs is surprising considering current economic circumstances. As 2014 was featured with active restructuring, the majority of CEOs clearly expect consequential impacts. The key question, however, still continues to be how to utilise that growth, keeping in mind the strong competition and technical limits," CEO of PwC Croatia Hrvoje Zgombic said.
CEOs believe that the greatest problem over the next five years will be growing competition (72%), changing legislation (69%), changes in consumer behaviour (63%%) and changes in technology (56%), the survey shows.