Until March 15, more than 170 exhibitors will present their tourist programmes in 18 countries, including Thailand, the United Arab Emirates, Iran, Malaysia, India, Japan, Tunisia and Turkey.
Also presented are tourist destinations in Germany, Bulgaria, Austria, Slovenia, Hungary and Serbia. Among first-time exhibitors are Belgium, China, Russia and Namibia.
The show was opened by Tourism Minister Darko Lorencin, who said that Croatia was an increasingly popular destination in global proportions, attracting tourists from more than 70 countries.
The exhibition was launched four years ago by the Studio Damjana firm, and the previous three shows attracted more than 40,000 visitors and over 450 exhibitors.