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Conference on branding of rural products and regions held in Zagreb

ZAGREB, Oct 28 (Hina) - Improvement of the market recognisability and profitability of rural products and services requires product and service branding, as well as the branding of regions of origin, and Croatia has significant potential in that area which it should use, German expert Alexander Wirsig said at a conference on the marketing and branding of rural products and services.

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