OFFICE OF COCA-COLA ADRIA OPENS IN ZAGREB

( Editorial: --> 4975 ) ZAGREB, May 19 (Hina) - A new company, Coca-Cola Adria, is to conduct marketing business for the Coca-Cola Company in the Adriatic region, which includes Slovenia, Croatia and the Bosnian Federation. General Director of the new company, Thomas Krennbauer, and the work of Coca-Cola Adria were presented at Tuesday's news conference in Zagreb. Krennbauer said the location of the new company's offices, in Zagreb, was a clear signal of the Coca-Cola Company's faith in a long-term successful business in the region. The role of Coca-Cola Adria is to provide services and support in marketing and advertising, as well as the promotion of products, with the cooperation of a local bottling company, Amatil. Besides the head office being in Zagreb, local marketing departments have been set up in Ljubljana and Sarajevo. Coca-Cola Adria is part of the Coca-Cola Group for Eastern and Central Europe whose head office is in Vienna. It handles business in 21 states. (hina) lm 191432 MET may 98