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CROATIAN DRUGS GIANT PLIVA STARTS OPERATING IN ITALY

ZAGREB, April 18 (Hina) - The Croatian pharmaceutical company Pliva has started operating in Italy, one of the most promising European generic medicines markets.
ZAGREB, April 18 (Hina) - The Croatian pharmaceutical company Pliva has started operating in Italy, one of the most promising European generic medicines markets. #L# After purchasing companies in Great Britain, Germany, and Denmark, Pliva set up its own Italian factory, Pliva Pharma S.p.a., in Milan in 2001, Pliva said in a statement on Thursday. The Croatian drugs giant currently offers a dozen products on the Italian market, but the figure should double by the end of the year. New products are expected next year. Pliva wishes to become one of the leading pan-European generic medicines companies, which it will achieve with a strong portfolio of generic medicines and by expanding its business to the principal European markets, the statement said. (hina) ha sb

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