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Zvijezda vegetable oil, Vegeta spice ranked Croatia's strongest brands

ZAGREB, July 8(Hina) - The Zvijezda vegetable oil and the Vegeta spice were the leading brands in Croatia in this year's first half, according to a survey conducted by VALICON, a company dealing in market counselling and research.
ZAGREB, July 8(Hina) - The Zvijezda vegetable oil and the Vegeta spice were the leading brands in Croatia in this year's first half, according to a survey conducted by VALICON, a company dealing in market counselling and research.

The index of a brand's success was the result of five main indicators measuring a brand's strength - recognition, experience, consideration, use and loyal use.

The Kras company's Dorina chocolate jumped from last year's eighth to this year's third place, pushing Coca Cola to number five.

Franck coffee jumped from nine to number four, replacing the Cedevita beverage, which dropped to sixth place.

The Zvijezda mayonnaise remained at number seven, while the Ariel detergent was ranked eighth. Gillette razors were ranked ninth and Orbit chewing gums tenth among Croatia's 10 strongest brands.

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