The campaign will run until 10 January 2022 and will cover 14 foreign markets, namely Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden and Norway. It will be conducted via social networks, including Facebook, Instagram, Twitter, TikTok and Pinterest, using the tags #CroatiaWinterWonderland and #MagicalCroatia.
"The promotional campaigns we conducted this year have positioned our country as a high-quality, safe and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission, which highlighted that the Croatian National Tourist Board was the most active European tourist organisation on the portal and social networks Visit Europe during its autumn campaign, and as such, a great example to tourist organisations in other countries," HTZ director Kristjan Staničić said.
The winter campaign will also focus on the Christmas markets in Croatia, and will include traditional recipes and customs, and the best locations for taking winter photos.
If epidemiological conditions in the country and in the key markets allow, the HTZ will organise a trip for international influencers to Rab island, Plitvice Lakes National Park, Zagreb and Dubrovnik to experience the winter magic in these places for themselves .