The campaign, entitled "Croatia Full of New Beginnings", promotes the country on Facebook, Instagram, Twitter, Pinterest and TikTok with the hashtag #CroatiaWishList2021. The campaign targets Austria, Germany, Great Britain, Italy, Hungary, Poland, the Czech Republic, Slovakia, the Netherlands, France, Slovenia, Sweden, Norway, Belgium and Switzerland.
The purpose of the campaign is to maintain Croatia's visibility and presence on its most important tourism-generating markets by presenting its less explored destinations and suggestions for potential visitors and by encouraging them to create their own wish lists of destinations and experiences they want to gain in Croatia once normal travel conditions are restored, said HTZ director Kristjan Stanicic.
He said that a separate campaign would be launched at the end of January to present Croatia's advantages as a safe destination and that in February a campaign would be launched for digital nomads, focusing on the USA, Canada, Great Britain, Ireland and Sweden.