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Media literacy portal records 310,000 visits in 2020 H1

ZAGREB, Aug 17 (Hina) - The medijskapismenost.hr media literacy portal organised by the Agency for Electronic Media (AEM) and UNICEF, in the first six months of 2020 recorded more than one million views and 310,000 visits to the site, which is a record increase of 138% compared to the same period last year.

The portal is intended to inform and educate parents, teachers and foster-carers, pupils, but also the broader public and it addresses topics such as Internet security, violence in the media and on social networks, the impact of the media on children's development and recognising false information - fake news, particularly during the epidemic of the coronavirus.

''Media literacy and our ability to critically comprehend the media and responsible interaction with media, have never been more important than now in a world caught up with the COVID-19 pandemic. That is why that big global crisis has pointed out the importance of a systematic approach to developing media literacy and that is why Minister Obuljen Korzinek's recent statement of the importance to continue investing in media literacy is exceptionally significant," the deputy head of the Electronic Media Agency, Robert Tomljenovic told Hina.

He added that the results of progress in media literacy are not immediately visible and it requires several years of systematic investment and development.

Tomljenovic in particular underlined that during Croatia's presidency of the Council of the European Union,  the EU Council adopted the Conclusions on Media Literacy in an Ever-Changing World that was proposed at Croatia's initiative. The conclusions call on member states to raise public awareness of the importance of media literacy and support the consistent development of media literacy policies and their implementation and the need to develop new models of lifelong learning in media literacy which can be age-specific and/or context-specific.

The Agency supports these same objectives for media literacy, Tomljenovic underlined. 

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