The project includes stories of Bol's inhabitants about their occupations, way of life, and other things. The tourist board is conducting it online, on its website and social media sites, where the interested public can find out, for example, what organic vegetables they can try in Bol, where they can find homemade goat products, what restaurant offers a plate with wild plants, etc.
"Through stories, photos, and videos of our local population we want to emphasise their importance, authenticity, collectivity and support, especially as tourism is 'written' in their genes. We have gathered them so that they could tell their guests and future visitors firsthand stories they could not read in any magazine, with a simple message: 'See you in Bol!'," the Bol Tourist Board emphasised.
They do not talk only about the already familiar Dominican monastery, from which a promenade runs to one of the most beautiful beaches in the world - Zlatni Rat, nor do they talk about popular cycling tracks and hotels, they talk about history and the people who have lived for their little town for generations. Stories of local restaurateurs, small producers, hoteliers, and renters are also a focal point of the project.
"The goal is for the project to grow into a promotional campaign in which the inhabitants of Bol will actively participate, because we think it is important for visitors to meet the people who take care of them. We also think it is a recipe for success, because who would tell our stories better than they will, right?" stated the Bol Tourist Board director, Markito Marinkovic.
He also announced that the board would continue to spread the campaign on social media in the following months.