Creative Tourism Network is an international nonprofit organisation specialising in creative tourism and its jury has decided that the Postira World Olive Harvesting Championship, the first such event in the world, is the most creative of 160 entries.
The jury has said that the event preserves the centuries-old tradition in an innovative and creative way and brings it closer to locals and guests.
The event was launched in order to promote the local tradition of olive harvesting and also acquaint participants with the olive harvesting traditions of other Mediterranean countries, the Croatian Tourism Board (HTZ) has said.
The 40th FITUR was opened on Wednesday and will last until January 26.