During this campaign, launched by Split-Dalmatia County, beach concession holders are requested to encourage beach goers to behave in an ecologically responsible manner and 'to put an end' to the habit of leaving cigarette butts on beaches.
Split-Dalmatia County's authorities have urged concessionaires to install paper ashtrays or cans that can be used for ashtrays, while installing plastic cups and receptacles for collecting cigarette butts is not allowed.
The authorities suggest also awards as incentives for environment-friendly behaviour.
Local media have reported that a similar pratice is being conducted along the coasts in Spain.